Campaign Builder

The builder turns your goal into a structured brief. Crucially, each campaign type asks different questions — a Product Launch brief is not a Festive brief — so the AI gets exactly the inputs that type needs.

Pick a type (or let AI recommend)

Choose from the campaign types — Brand Awareness, Product Launch, Festive, Event, Sales, Social, B2B, Education, Recruitment, Loyalty, or Custom. Not sure? Describe the outcome you want and the builder recommends the best-fit type with a confidence score.

Answer the brief

Each type surfaces its own questions, barriers, CTA logic, and recommended activities. Where a field is open-ended, use the inline assists:

• Suggest — the AI proposes options for a field (objective, audience, activities…).
• Sharpen USP — tighten your value proposition in one click.

Confirm the brief to unlock the studio.