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Getting Started
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Getting Started

Getting Started

From zero to a finished campaign in a few guided steps. Everything is grounded in your Brand DNA, so you set the brand up once and reuse it across every campaign.

What is Markie-X?

Markie-X is a campaign-strategy studio. You describe a brand and a campaign goal; the AI works through the same pipeline a strategist would — ideas, selection, key visuals, deep strategy, and execution — pausing at each stage for you to steer, override, or regenerate.

The pipeline has five stages, each building on the last:

  • Big Ideas & Sketches — six strategically distinct routes, each with a rough sketch; the AI shortlists the strongest and advances its top pick.
  • Key Visuals — three finished visual directions rendered from the idea; you pick one.
  • Idea Deep Dive — the execution plan: the idea developed into a full strategic direction around your chosen key visual. It starts by itself.
  • Execution Studio — the strategy turned into concrete deliverables.
  • Final Review — approve and wrap up.

Quick Start

1

Set up your Brand DNA

Go to Brand and create a brand. Paste your website URL (or a short description) and let the analyzer draft your brand's positioning, audience, and offering. Review and confirm. See Brand DNA.
2

Build a campaign

Click Build a campaign, pick (or let the AI recommend) a campaign type, and answer the type-specific brief questions. Each type asks different questions. See Campaign Builder.
3

Generate & shortlist ideas

The studio generates six routes and the AI shortlists the strongest, badging its top pick as advancing. Swap a card's route, regenerate one with feedback, or pick a different idea. See Big Ideas & Sketches.
4

Deep dive & key visuals

Develop the chosen idea into a full direction, then generate three finished key visuals.
5

Execution & review

Generate the materials you need in the Execution Studio, then approve and finish.
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In a hurry? Quick Mode takes a one-line thought and returns fast directions without the full pipeline.

Credits

Every AI call — text and image — is metered to your workspace balance and recorded on your usage ledger. Text is billed by tokens, images per render. See Credits & Billing for the full breakdown.